Wednesday, July 2, 2008

Using Video Business Cards To Build Your Personal And Business Brand

Writen by Scott Ingram Georgia Hospital

Too many small business websites are impersonal and often times downright boring. What seems to be forgotten on these business websites is that people do business with people. So why don't we ever talk about the people they'll be doing business with?

You can easily set yourself apart from your competition by simply talking about yourself and your staff on your website. Who are these people? What do they bring that's interesting and unique to your organization? What in their background and experience makes them more qualified than anyone else to help your customers?

All of this can be taken one step further by incorporating "Video Business Cards" into your website. A video business card is a short streaming video of someone presenting themselves. For a small business owner it might simply be their elevator speech, or 30 second introduction: "Hi, my name is Bob. I work with XYZ Company and we work with ABC companies who need help with their such and such."

Imagine how much more real you would become to your website visitors and prospects if they could see YOU introducing yourself on your website? You could even include your video business card in your e-mail introductions to the prospects you've not had a chance to meet yet.

People do business with people they know, like and trust. A video business card gives people who you've not yet met an opportunity to get to know you and like you before you talk to them!

Scott Ingram is the founder of NetworkInAustin.com, a networking resource for networkers in Austin, Texas who use networking as a business development and marketing strategy. They recently taped Video Business Cards as a member benefit for their premium members. You can learn more about Scott by watching his video or reading his Networking Blog.

Tuesday, July 1, 2008

Shooting High Definition Video Footage In Italy

Writen by Kathi Jacobs Georgia Hospital

Italy is without question the place to shoot high definition video. Nearly everything in this sun-drenched part of the world cries out for a photo or video capture. My feelings about the country have never wavered from this opinion.

Having said that, I must also admit that Italy - particularly in metropolitan areas - is a problematic country for videographers. Rome, among other Italian cities, has some of the toughest regulations and laws limiting commercial photography.

My husband, Wayne, and I formed our company - VITA Digital Productions - 5 years ago to shoot European video footage - both for our own specialty-market treadmill virtual walks ( www.treadmillwalks.com ) and to sell as stock footage to TV networks around the world ( www.hdeuropeanstockfootage.com ). We made the decision last year to switch over to HD (High Definition) footage after getting our first request for HD footage.

Our biggest concerns, in planning our recent three-week shoot in May 2005, were 1. the safe transport of our video equipment (all in carry-on bags, for obvious reasons!), 2. the ability to shoot in and around tourist-laden locations, and 3. finding ways to get video footage in spite of the stringent regulations enforced in Rome.

Wayne and I have done this several times over the past five years - researching a picture-worthy destination in Europe, making our own travel plans, and packing up like two serendipitous vagabonds to go forth and shoot (you'd just have to know me to appreciate how foreign this is - no pun intended - to my accustomed, orderly way of life). When I look back to the first part of 2001 (pre 9-11) and our two trips to Italy in spring and summer of that year, I realize now how easy it was to get through customs with unusual looking video equipment.

When the two of us travel on a video shoot, we have slowly learned to take the bare minimum of clothing so that we can accommodate the camera, tripods, SteadiCam apparatus, batteries, filters, wide-angle lens, fluid heads, and tape in addition to spare parts for repairs.

This trip, anticipating problems with airport security, we took pictures of Wayne wearing the SteadiCam vest and showing the camera mounted on the articulated arm. We then tucked the pictures inside the luggage for quick and easy retrieval. When the security agents x-rayed our bags, they never failed to have us open our luggage and inspect the equipment contained. It expedited the process when we were able to produce pictures showing how every piece of equipment fit together. Wayne also mailed a small and inexpensive packet of tools (a screwdriver, a pair of pliers and an Allen wrench) to each of our two hotels so that we would not have those little forbidden items confiscated in the airports. And for some reason, an Allen wrench is an absolute no-no with security agents! I suppose that all of the items could have been purchased in Italy, but time is money on a shoot and we didn't want to waste time searching for a source in a strange city.

Safely arriving with all of our equipment in Italy, we were ready to begin shooting. We had an itinerary and a shooting agenda for each day, but we knew we would have to build in some flexibility to allow for both the weather and the unexpected. We have been extremely lucky in this regard, even on our two previous shooting trips to England.

So how does a videographer shoot around the tourists? If too many people are between the camera and subject or site being shot, the whole effort can be an utter waste of time. And also, unfortunately, the Italian polizia and carabinieri are quick to tell a videographer or still photographer to fold up that tripod and move on!! They do NOT have any patience with a foreign professional photographer, so common sense and a little stealth are requirements.

For tourist-filled sites, we have found that shooting in the very early morning works well for us. For one thing, Italy is a late-night country, so there are few people (and that includes police) out on the streets at first light. Typically, we would get to a site by 7 AM each morning, shoot for a few hours and then return to the hotel for breakfast: then back out into the streets for more shooting.

The first part of our trip focused on the Amalfi Coast where we filmed, in addition to some incredibly beautiful stock footage, a virtual walk through the Valle di Mulino (the Valley of the Mills) above Amalfi, another through Pompeii, a third on the Isle of Capri, from Anacapri to Torre Damecuta, and yet another from Ravello to Atrani into the Piazza Umberto.

The last two weeks of this trip took us back to Rome, where our focus was HD stock footage and Renaissance art - Bernini sculptures and Raphael paintings claimed the lion's share of our time and attention. We spent much of our time filming the Pantheon (Raphael's Tomb and the occulus); the Church of Santa Maria de Popolo and its Chigi Chapel; Santa Maria della Vittoria with Bernini's "Ecstasy of St. Teresa"; the Fountain of the Four Rivers in the Piazza Navona; St. Peter's Basilica and Square; and those delightful Breezy Maniacs of Bernini's along the bridge to the Castel Sant'Angelo.

We devoted a day filming a virtual walk in the medieval town of Viterbo (just 1.5 hours by train from Rome). An historical note about Viterbo - had John Paul II or Benedict XVI been elected Pope in the 13th century, it would have happened here rather than in Rome. Now a well-preserved provincial village, but in its heyday, Viterbo was Rome's greatest rival!

Rome was more crowded with tourists during this trip than we've ever encountered. Much of that could be attributed to pilgrims flocking to the Vatican in the month following the death of Pope John Paul II and the subsequent election of Pope Benedict XVI. We've also heard that more Americans are traveling to Europe this summer than ever before. Whatever the reason, there were visitors everywhere.

At the end of the trip, we were exhausted but satisfied with the 20 plus hours of High Definition footage we shot along the Amalfi Coast and in Rome. There was an unfortunate incident with a French gendarme in the Charles deGaulle airport, but that will remain a story told within the family!

Is a foreign shoot worth the time, expense, and aggravation? I'll give you a resounding yes on that one - but with a caveat: pack an extra dose of patience and a big heart, and both will be rewarded many times over!

My husband, Wayne, and I own a video production company that focuses on European travel. In addition to our Virtual Walks Series, we also shoot stock footage of Venice, Rome, the Amalfi Coast, London, and English villages. We have sold our footage to numerous television networks and production houses around the world.

Monday, June 30, 2008

The Dvd Structure

Writen by Kevin Round Georgia Hospital

There is a single file format specified for use with all the DVD Books A - D.This file system is the UDF/ISO-9660 Bridge format. UDF (Universal Disc Format) was designed specifically for optical media and has evolved from the ISO-9660 format. The benefit of this single file system is the ability for the DVD media to be compatible across set top players and personal computers with DVD ROM players.

The top level of organisation on a DVD disc is a volume. The volume contains a single DVD Video zone which contains all the data elements for the set-top video title, and a DVD others zone which can be used for non-DVD-video data elements such as desktop computer applications. It is important to note that currently set top players cannot accss the DVD Other zones as they only know how to access the DVD video zone. Computers can access the DVD Other zones and run applications that allow for a fuller interaction with the DVD Video zone.

DVD Volume structure

At the top of the structure is the DVD as a whole with its DVD other and video zone. Within the DVD video zone is the video manager, which is a master directory for the data elements, followed by 1 to 99 video title sets which inclue the video and audio elements. The video manager usually includes an introductory clip of video such as a logo, and a menu for navigation.

Video Title sets and Video Objects

Following the video manager are the video title sets. A DVD can contain multiple title sets. A Video Title Set (VTS) is made up of a VTS Menu, and one or more video titles. Titles in turn can be broken down into Parts of Titles (PTT). The data within the video title is made up of Video Object Sets (VOBS), which are made up of one or more Video Objects (VOB). A video object is made up of the video audio, navigation data and subpictures for a programme. It is the VOB which is the fundamental media file element of the DVD disc. The lowest branch of the DVD structure is the cell. Each VOB can be broken down into one or more cells. A cell may be as large as the entire movie or as small as an MPEG GOP (Group of Pictures).

For example a movie with 5 chapters would have one video manager, one title set, one title, one VOBS made up of one VOB and 10 cells. Multiple Title Sets and VOBS become apparent when interactive titles are created.

A DVD that included an interactive music video programme with ten artists, each with five videos, artist information. In this case the disc would have: on video manager, ten Video Title Sets, multiple Titles for each video. The reason for this division is that the DVD remote control has both Title and Menu buttons. The user can click on the Title button to return to the main DVD menu to select a title, or click on the Menu button to go to the menus for the particular title being viewed.

Kevin Round is a Director of Cofiant, a video editing and dvd authoring company based in the UK.

Sunday, June 29, 2008

Video Production Tips Working With Kids

Writen by Kurt Snider Georgia Hospital

If your video production calls for working with kids, whatever the age, it pays to make the child the most important person on set. Treat children with respect, guidance and generosity to get the performance you desire.

When working with young children, it's necessary to provide them with fun games, age appropriate snacks, meals and drinks as well as a "treat" for a good performance. Try to work with a Director who has experience with children as they will be more open to kid lingo and personalities.

Older children often take acting very seriously and will want to learn as much as possible. Be prepared to answer questions and explain what will happen during the shoot. They will be more likely to work with you if you give them a tour of the set and introduce them to the "grown up" crew and make them feel special to the production.

Regardless of age, make sure to abide by state laws concerning time restrictions and on-set schooling. Each state has different laws; for example California requires a work permit for children working in theatrical employment, whereas Arizona does not.

Above all, relax and enjoy yourself. Remember that children will only listen for limited periods of time, after which pushing them just leads to frustration for everyone. The key is to be ready to get the good shots quickly and anything after that is a bonus. Kids can enhance your production value so make it a fun experience for all!

Kurt Snider is the owner of Solana Productions, an Emmy award winning video production company with offices located in San Diego, Los Angeles and Seattle. For more information, please visit http://www.solanaproductions.com